Our people

Meet the team at NEFF Equipment Sales & Lease

No call centers and no ticket queues. Every person below works out of the N Valley Pike yard, and each one has a direct line and email so you reach the right desk the first time.

Operator lifting a load of boxed supplies with a Toyota forklift inside a warehouse
Owner / Principal

Jefferson Neff

With NEFF since day one

Started NEFF out of a two-bay shop off N Valley Pike and still walks every unit before it goes on the yard. Best person to call on multi-truck fleet deals and trade valuations.

Focus
Fleet purchases & trade-ins
Sales Manager

Kevin Harrison

9 years in material handling

Walks buyers through capacity, mast height, and dock clearance so the truck fits the building the first time. Handles most quotes that come in through the site.

Focus
New & certified counterbalance
Lease & Finance Specialist

Marcus Ellery

12 years in equipment finance

Structures 24-, 36-, and 60-month leases, seasonal rentals, and municipal purchase orders. Same-day approvals on most applications under $60k.

Focus
Monthly payments and terms
Service Manager

Tony Rios

18 years turning wrenches

Runs the road trucks and the annual OSHA inspection schedule across central Virginia. Certified on Toyota, Yale, Hyster, and Linde powertrains.

Focus
Field service & inspections
Parts Counter Lead

Brandi Cole

7 years on the parts counter

Keeps forks, tires, batteries, and hydraulic seals on the shelf for the brands we sell, and sources the odd ones overnight.

Focus
Parts, tires & attachments

Not sure who to ask for?

Send one request and we route it to the right person the same business day.

Request a quote